Skip to content

Book Review: Sway: The Irresistible Pull of Irrational Behavior

My Rating: 6/10

Sway: The Irresistible Pull of Irrational Behavior is a disappointing book.

If you want to understand the reasons behind irrational behaviour, Predictably Irrational: The Hidden Forces That Shape Our Decisions is a much better choice. The authors of “Sway” preferred storytelling to detailed explanation to explain irrational behaviours. Although their stories are mildly entertaining, they lack the depth and details of Ariely’s book. Unless you are looking for superficial answers to irrational behaviours, I would recommend you invest a few more hours in reading Ariely’s book and get a much better understanding.

Advertisement
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

Please log in to WordPress.com to post a comment to your blog.

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

You may use basic HTML in your comments. Your email address will not be published.

Subscribe to this comment feed via RSS

Follow

Get every new post delivered to your Inbox.